ETHOS
I like helping people build well.
That means clearer decisions, calmer systems, better products, and healthier teams.
What I work on
- Product strategy and decision making
- Coaching for founders, operators, and teams (PCC)
- Early stage shaping and product narrative
- UI engineering with React, Tailwind, shadcn
- Systems for alignment, meetings, and execution
- Building Purposeful, a platform for team clarity
Previous work
- Co founded Bus.com (YC W16). Raised ~$30M, scaled to ~100 people.
- Led product, operations, and leadership systems during hypergrowth.
- Coached dozens of founders and executives across North America.
- Built frameworks for clarity, meetings, and team dynamics.
- Currently building Purposeful.
How I work
- I prefer simple systems and honest conversations.
- Most problems are emotional before they are operational.
- Good products come from clarity, not complexity.
- I move at a steady, sustainable pace.
- I like working with people who care.